‘Digger’ Wasn’t Built to Tap Into Tom Cruise’s Box Office Star Power | Analysis
The action star's fans, who show up to see him do his own stunts, didn't follow him to Warner Bros.' bleak climate satire The post ‘Digger’ Wasn’t Built to Tap Into Tom Cruise’s Box Office Star Power | Analysis appeared first on TheWrap .
The recent release of "Digger," a film starring Tom Cruise, has faced a significant box office setback. Despite Cruise's prior success in box office draws, the film's opening weekend was its worst in 19 years. The movie, which centers on a Texas oilman, Digger Rockwell, who triggers a climate apocalypse, failed to attract audiences despite heavy marketing focused on Cruise's star power.
The film's opening weekend was just $8 million, ranking among the lowest openings for a Cruise film in 1,000+ locations. The movie's marketing strategy, which initially promised a "comedy of catastrophic proportions," did not resonate with the general public, and the film's controversial and serious subject matter may have deterred audiences.
The film's failure could be attributed to Cruise's departure from his usual high-octane action roles and the film's focus on a topical and potentially divisive issue.
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