Despite calling Grand Theft Auto 'a videogame franchise built around criminal activity,' Miami-Dade sheriff isn't mad about the NBA's 'Vice City' transformation
Sheriff Rosie Cordero-Stutz says her strong stance against the GTA 6 promotional collaboration was only about "publicly owned facilities and infrastructure."
Despite labeling Grand Theft Auto as a videogame franchise rooted in criminal activity, the Miami-Dade sheriff is not upset about the NBA's "Vice City" transformation. Miami-Dade, a fictional city and state that mirrors Miami and Florida, has been a central setting for the Grand Theft Auto series, including its upcoming sixth installment.
Miami-Dade Sheriff Elois Cordero-Stutz expressed her disapproval of the game's criminal themes and its potential to reflect the city's image when the partnership was initially proposed in September. However, Miami has continued with its promotional efforts, with the City of Miami Beach approving a discreet campaign and the Kaseya Center, home to the NBA's Miami Heat, prominently displaying a "Welcome to Vice City" sign.
The Heat has further engaged in a promotional campaign, rebranding the arena and team in Vice City livery. Miami-Dade's sheriff might have been concerned about the use of public facilities and infrastructure, such as public transportation and Miami International Airport, to promote Grand Theft Auto 6. However, she focused her comments on the messaging conveyed through these public assets, not private businesses' promotional decisions.
Miami has embraced the promotion, with advertising materials appearing on city-provided items like Boucher Brothers chairs and umbrellas. Despite her initial objections, Sheriff Cordero-Stutz seems unconcerned about the high-profile collaboration between the NBA and Grand Theft Auto 6.
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