Couple turned 2 small plots into $200K market garden on 50-acre farm
Shane and Emma Rozeveld's journey from hobby gardeners in British Columbia to running a thriving 50-acre organic farm in Ontario is inspiring. Founders of Aslan Organics since 2017, they navigated challenges at the Sarnia Farmers' Market, eventually boosting their revenue to over $200,000 in a single year with weekly sales hitting $10,000.
Shane and Emma Rozeveld, a Canadian couple, transformed two small garden plots into a thriving $200,000 market garden on a 50-acre farm in Ontario, Canada. The couple began Aslan Organics in 2017 at Yarrow Ecovillage in Chilliwack, British Columbia, initially growing food for fun. Their hobby soon turned into a lucrative business when they decided to quit Shane's desk job and pursue farming full-time.
An opportunity presented itself when a family at the ecovillage moved out, offering to sell their market-garden equipment, including a greenhouse, cooler, bins, and infrastructure. The Rozevelds started with just a third of an acre and grew their operation by reinvesting their earnings. After moving to Ontario in 2020, they restarted Aslan Organics in Sarnia in 2021, benefiting from a more supportive market and year-round farmers' market opportunities.
The Rozevelds' success began with a small market in Chilliwack, generating $247 in their first sale. By 2025, their revenue had surged to over $200,000, with weekly sales reaching over $10,000. The business generates income through farmers' markets, online sales, farm shares, and wholesale customers. Their farm-share program has expanded from 24 customers to over 100, offering customers a selection of fresh produce for the week and allowing them to skip weeks during the summer.
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