Beware the politician who promises he is different

The Labour Party’s new Prime Minister, Andy Burnham, has made a point of proclaiming himself as an outsider, an individual who is different from other politicians, writes Eliot Wilson. At the Labour Party’s annual conference in Liverpool, Burnham emphasized his approachability, empathy, and ability to speak in a natural rhythm rather than jargon. However, the core of his message revolved around honesty and a willingness to make hard choices that others were not prepared to make.

Burnham's self-proclaimed difference from Westminster politicians is evident in his attire and actions. He has even gone so far as to explain that he needed special permission to wear his "Manchester clothes." Burnham also claims to be the exception when it comes to honesty, stating that he will say things that other politicians usually avoid.

When discussing welfare reform, Burnham asserted that he is ready to do things that his predecessors would not. He promised to reduce the welfare bill but insisted that it should not be achieved through "crude cuts." Instead, Burnham would invest in people's success and support them in achieving their goals. Former health secretary Alan Milburn, who is reviewing young people and work, suggested that such reforms would require significant investment.

Burnham also proposed establishing a new national commission on electoral reform, inviting all political parties to participate. His vision for Britain is a utopian one, characterized by good growth in every postcode and hope in every heart, achieved through state intervention and spending.

The article highlights how Burnham uses the same tactics as past "different" politicians, such as Margaret Thatcher and Tony Blair, but fails to translate his ideals into concrete action. The media have been briefed on his plans for an "honest conversation" on welfare, but public expenditure has continued to rise, and welfare reforms have been watered down. Burnham's self-righteousness and the invocation of his virtue may backfire, as it can be seen as irritating and unattractive.