Urgent.News

What's breaking now, across thousands of outlets.

Finance & Markets

Transforming Bank Islam's digital architecture, embracing open finance to better serve customers

KUALA LUMPUR: The appointment of Melvin Ooi, the former chief executive officer (CEO) of Ryt Bank – one of the earlier digital banks in Malaysia – as the chief technology and transformation officer (CTTO) of Bank Islam shows the bank’s aggressive push towards digitalisation.

Transforming Bank Islam's digital architecture, embracing open finance to better serve customers

Bank Islam appoints former Ryt Bank CEO Melvin Ooi as chief technology and transformation officer (CTTO) to drive digital transformation. Ooi emphasizes the difficulties of modernizing a legacy bank's digital architecture compared to starting a brand-new digital bank from scratch. The CTTO's role involves continuous delivery to ensure customers experience immediate benefits rather than waiting for a long-term system overhaul.

Ooi, a founding CEO of Ryt Bank, highlighted the importance of continuously delivering value to customers during transformation. He mentioned that Bank Islam's modernization is centered on enhancing the user journey by focusing on customer experience as a key differentiator. Raja Teh, Bank Islam's group CEO, elaborated that the transformation process includes foundational repairs and structural overhauls, starting with repairing existing systems and then re-architecting the bank's infrastructure.

Bank Islam is embracing open finance, recognizing its potential as a strategic acquisition tool. Ooi underlined that being the only Islamic bank in the open finance pilot is crucial, not just for data consumption but also for lending data. The emphasis is on empowering customers by providing a frictionless environment where they can access and share their financial information securely.

The bank's commitment to hyper-personalization over the next three years involves leveraging deep customer data to offer tailored financial solutions based on behavior, age, and lifestyle. This approach aims to move beyond basic wealth tiering and engage customers with products that meet their specific needs. By aggregating data, Bank Islam can identify customers within different segments and provide more relevant offerings, thereby fostering financial inclusion and driving innovation in the digital financial ecosystem.

Written by urgent.news from New Straits Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

This story

This is one outlet's version. Read the fullest account.

Read the original at nst.com.my →

More in Finance & Markets

More from Sunday 4 October →