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Tom Cruise suffers one of the worst movie debuts of his career. Reviews were so bad Warner Bros. ran ‘decide for yourself’ ads

Alejandro G. Iñárritu’s critically panned satire grossed a paltry $8 million domestically.

Tom Cruise suffers one of the worst movie debuts of his career. Reviews were so bad Warner Bros. ran ‘decide for yourself’ ads

Tom Cruise's latest film, "Digger," experienced a disastrous opening weekend, marking one of the worst debuts of the actor's career. The movie, directed by Michael Showalter and starring Dakota Johnson, flopped at the box office, grossing a mere $32.6 million in its opening weekend. Despite Cruise's typically strong draw, both overseas ($12 million from 74 markets) and domestically, the film struggled with weak international sales as well.

The production, which cost at least $125 million and possibly as much as $150 million, was met with poor reviews, leading Warner Bros. to run "decide for yourself" ads. The marketing expenditure on the film was estimated to be another $100 million. The movie was positioned as a potential awards-season contender, but its performance fell short of expectations, even compared to Warner Bros.' previous big-budget movie "One Battle After Another," which still managed to gross $213.2 million worldwide and win the Academy Award for Best Picture.

The disappointing opening comes at a time of significant change in the Hollywood landscape, with the merger of Paramount Skydance and Warner Bros. Discovery nearing completion. After the deal is finalized, Warner Bros. co-chairs Michael De Luca and Pam Abdy are expected to leave the company, followed by mass layoffs. Critics panned "Digger" as a poorly executed climate change farce, with a Rotten Tomatoes score of 51% fresh.

Despite Cruise's effort to promote the film, including granting a lengthy magazine interview, "Digger" managed to secure only a "C+" CinemaScore from audiences.

Written by urgent.news from Fortune's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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