LIM Advisors founder George Long: ‘We’ve been here 30 years. We’re going to be around’
[The content of this article has been produced by our advertising partner.] George Long does not talk like a man selling vision. The founder, chairman and chief investment officer of LIM Advisors is understated and unshowy. After three decades running an independent firm in Hong Kong, what comes through is a temperament suited to difficult Asian markets: calm, pragmatic and focused on protecting…
George Long, founder and chairman of LIM Advisors, a long-standing alternative investment firm in Asia, speaks in a calm and pragmatic manner. After starting the business in Hong Kong in 1996, he has weathered several global crises, including the 1994 Hang Seng stock market crash, the 2003 SARS pandemic, the 1999 Japanese banking crisis, the 2008 global financial crisis, the COVID-19 pandemic, and the recent Iran war shock. Throughout these turbulent times, LIM Advisors has managed to protect capital and thrive.
Long's investment philosophy revolves around creating stable, diversified portfolios that are less reliant on the stock market. In 1996, he launched the first LIM Advisors fund focused on Asian convertibles, which proved successful during the Asian financial crisis a year later. The firm has since adapted to changing market conditions, focusing on equity activism and events in recent years.
One of LIM's key areas of focus is Japan, where the company maintains a research team in Tokyo. The Japan Event Fund, which Long established, has gained recognition for its performance and has earned awards in the APAC Hedge Fund Performance Awards in 2024, 2026, and this year for Longer Term Equity Strategies.
In addition to Japan, LIM Advisors also invests in China, precious metals, and Hong Kong property and financial names. The firm's first fund, which has evolved over 30 years, now encompasses a broader range of liquid assets and can invest anywhere based on Long's extensive 40-year experience in the industry. Despite the changing global landscape, with increasing inflation and rising interest rates, Long remains confident that LIM Advisors will continue to be around for many more years to come.
Written by urgent.news from SCMP Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
