Latino Men Who Powered Trump's 2024 Win Cool on Him in New Poll
Hispanic and Latino voters have historically broken for Democrats, but Trump made inroads with them in the last election.
The poll by NBC News/Telemundo reveals that Latino men who contributed to President Donald Trump's 2024 victory are growing increasingly disenchanted with him ahead of the upcoming midterm elections. Historically, Hispanic and Latino voters have tended to support Democrats, but Trump's campaign managed to gain their support in the 2024 election, particularly in states like Arizona and Nevada.
However, Democrats are now working to regain the loyalty of these voters in the midterms, and there is uncertainty about whether their support will revert back to the Democratic Party or remain with the GOP. A significant drop in Trump's approval rating among Latino men could have substantial consequences for Republicans, especially in competitive House districts and statewide races in Texas, Nevada, and Florida.
The poll indicates that Trump's approval rating among Latino men is now at 33%, with 64% disapproving of his performance. Democrats have a 24-point advantage among Latino voters in the generic congressional ballot, with 59% preferring a Democratic Congress and 35% backing the Republicans. While Latino women remain more Democratic than Latino men, both groups now have largely negative views of Trump.
Democrats lead Republicans among Latino women by a significant 31-point margin, with 62% favoring Democratic control of Congress and 31% supporting Republicans. The sentiment among Latino men is even more deteriorated, with Democrats holding a narrower but still substantial 16-point advantage, 53% to 39%. Concerns about the economy and immigration enforcement have played a crucial role in the shift.
A large majority of Latino voters, 74%, disapprove of Trump's handling of the economy, and 69% disapprove of his approach to immigration. Economic concerns are believed to be the primary driving factor behind the shift in sentiment. Nearly two-thirds of Latino voters, 65%, believe Trump's policies have harmed economic conditions, and 63% stated that their household income is falling behind the cost of living.
In comparison to the 2024 poll, Democrats now lead Latino voters by a 21-point margin on handling the economy, a reversal from the previous year when Trump had a four-point lead over Vice President Kamala Harris on this issue. While Republicans have maintained some of their gains from the Trump era, the overall support among Latino voters remains higher than before the 2024 election cycle.
Democrats currently hold a 24-point advantage among Latino voters on the generic congressional ballot, which is double the lead they had at a similar point in 2024. Despite the increase in dissatisfaction with Trump, Republicans still retain a higher level of support among Latino voters compared to pre-2024 polling.
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