J-KOM boosting communication efforts on social media
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The Community Communications Department (J-KOM) is intensifying its focus on social media as a primary means of communication, allocating 70% of its efforts to this platform. Director-General Mohd Hisyamuddin Ghazali emphasized that this shift is crucial given the widespread reliance on social media for information. The remaining 30% of J-KOM's communication efforts will concentrate on outreach programs and field activities, such as the Madani Kita Programme (PMK).
PMK is designed to bridge the gap between the government and the public, allowing direct engagement and explanation of government policies and achievements. This initiative is particularly important in counteracting negative narratives that may dominate social media platforms. During a PMK event held in Seberang Prai, nearly 2,000 people attended, showcasing a strong public interest in the event.
Hisyamuddin also highlighted that J-KOM will ramp up its efforts ahead of the Melaka election, focusing on disseminating fact-based information to help voters make informed decisions. The department is committed to presenting positive messages about Malaysia Madani's achievements under Prime Minister Anwar Ibrahim's leadership to guide voters in making the best choices.
As a platform for community engagement, PMK enables J-KOM to gather feedback on government policies and performance through survey forms completed by participants. This feedback loop is essential for identifying areas of improvement and ensuring that the government's actions align with public needs and expectations. The PMK event in Seberang Prai yesterday gathered representatives from 37 departments and agencies, offering a comprehensive overview of government services, assistance, facilities, and initiatives.
Written by urgent.news from New Straits Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
