Interview: Paulaner-Chef: „Oktoberfest macht weniger als 0,5 Prozent des Umsatzes aus, aber 50 Prozent unserer Marke“
Eigentümer Florian Schörghuber spricht über die Strahlkraft des Oktoberfests, seine Milliardenwette auf ein Münchener Hochhaus – und erklärt, warum ihm El Niño Sorgen macht.
Florian Schörghuber, a 31-year-old owner of the Paulaner Brewery, was interviewed about the Oktoberfest. He stated that the Oktoberfest generates less than 0.5% of the company's revenue, but it accounts for 50% of their brand. This year's event was a huge success, with 6.7 million masses sold due to favorable weather conditions.
However, the primary growth for Paulaner currently comes from their cola-mixed drink, Spezi. The brewery is also undergoing significant changes, such as the rehabilitation of the Munich Arabellahaus, which could become a billion-dollar project due to rising interest rates and construction costs.
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