Interior Ministry launches 'Balaagh' initiative to boost security awareness

Saudi Arabia's Interior Ministry has introduced the Balaagh initiative to enhance security awareness and promote reporting of practices that could affect public safety. The Ministry of Interior announced the launch of Balaagh, a campaign designed to cultivate a culture of reporting and bolster community partnership in national security.

The initiative aims to raise public awareness of the significance of security reports and provide guidance on submitting them via the Unified Security Operations Centers (911) and the Kolona Amn application. It encourages participation from individuals and organizations across both public and private sectors, commencing on October 4, 2026, for a 60-day duration.

The Ministry invites contributions of innovative ideas and creative content aimed at promoting security culture and emphasizing social responsibility. Participants are encouraged to produce video clips, infographics, and other visual or written media that underscore the importance of security reporting in safeguarding society. The Interior Ministry is collaborating with the Arab Company for Technical Contracting to leverage modern media and communication strategies in delivering awareness messages through Balaagh.