Automakers boost production, dealer stocks to meet festive demand
Car market leader Maruti Suzuki India has 220,000 pending bookings ahead of the festive season, while Hyundai Motor India has built four-five weeks of inventory across its dealer network
Automotive manufacturers are ramping up production and increasing dealer inventories to meet the demands of the upcoming holiday buying season. Maruti Suzuki India, the nation's top carmaker, currently has 2.2 lakh pending bookings, equivalent to 16 days of stock ahead of the festive period. The company recently added two new production lines, which are projected to increase its capacity by 5 lakh units, stabilising by year-end.
Hyundai Motor India has built a stock of four-five weeks worth of vehicles in its dealer network to accommodate anticipated demand. The company is optimizing logistics and inventory to ensure dealer stocks align with customer orders, converting bookings into retail sales. Mahindra & Mahindra has expanded utility and electric vehicle manufacturing to 68,000 units per month to bolster supply and shorten waiting times, even as bookings remain strong.
Industry executives note that the festive season, spanning Navratri, Dussehra, Dhanteras, and Diwali, presents a crucial window for automakers to maintain production and inventory levels in sync with market demand. Some special schemes may be introduced to accommodate customers facing delays due to supply constraints. Overall, manufacturers are prioritizing seamless production and dealer stock alignment to capitalize on consumer sentiment and maximize retail conversions during the holiday shopping rush.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Automakers boost supplies for festive season economictimes.indiatimes.com
