Apple Music arrives in Pakistan 11 years after global launch
Eleven years after its worldwide debut, Apple Music has finally made its way to Pakistan. Apple Music is American technology company Apple’s music-streaming service, which offers access to a large catalogue of songs, albums and playlists. Apple updated its ‘Availability of Apple Media Services’ page on Wednesday, officially confirming the launch of Apple Music in Pakistan. More than 100 nations…
After a 11-year delay, Apple Music has finally launched its music-streaming service in Pakistan. The US tech giant confirmed the availability of its platform through an update to its 'Availability of Apple Media Services' page. The service, which boasts a vast collection of songs, albums, and playlists, has been available to over 100 countries since its global debut in 2015.
For Pakistani users, Apple Music offers two subscription plans - an individual account priced at Rs 379 per month and a Family plan at Rs 649, both of which include a one-month free trial before automatic monthly billing. This is not the first time a major streaming service has taken its time to reach Pakistan. Spotify, another widely-used digital music service, initially launched in the country in 2008 but only arrived in 2021.
Apple's increased focus on Pakistan is driven by the country's burgeoning digital market, currently home to 117 million internet users, and its strong demand for iPhones. The government of Pakistan is actively encouraging global tech companies to invest and participate in its digital economy, evident in Apple's recent steps such as appointing its first head of government affairs for the country and expanding services like Apple TV and Apple Arcade to iCloud+ subscribers without additional cost.
This shift indicates a more substantial and official presence beyond mere product sales in the Pakistani market.
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