US carmakers’ share in home market at all-time low
NEW YORK - Major US automakers have watched their domestic market share shrink even more thanks to their Asian competitors — a situation that may worsen if Chinese firms are able to enter the US market, an idea floated by President Donald Trump.
Major US automakers have seen their domestic market share dwindle to just 36% as Asian competitors continue to lead the market. This trend is expected to worsen if Chinese firms are allowed to enter the US market, according to President Donald Trump. Asian brands, such as Toyota and Honda, are expected to account for over half of new vehicle sales in the third quarter, a record-high share level.
In the first nine months of 2025, GM's market share dropped from 17.4% to 16.7%, while Toyota increased from 15.2% to 15.6%. GM sales fell by 5.5% to 670,974 units, while Toyota sales rose by 0.6% to 633,223 units. Ford, currently third in market share, could potentially drop to fourth place, while Hyundai-Kia remains in the third spot.
Chinese automakers, like BYD and Geely, could potentially sell up to 1.7 million cars in the US over the next 20 years, making up about 11% of the market. However, punitive tariffs and customs duties make it prohibitively expensive for these companies to enter the US market. The Alliance for Automotive Innovation is calling for a permanent ban on Chinese cars, citing national security concerns and the potential for data collection.
Written by urgent.news from Bangkok Post Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
