The Disney generation: What unites Baby Boomers, millennials and Gen Z
Disney stories may be aimed at children, but their lessons can last a lifetime. A study by SWPS University in Poland found that values such as friendship, loyalty, family, courage, resilience and being yourself can stay with us well into adulthood.
The enduring appeal of Disney stories is evident in the strong attachment that generations of Poles have to these tales. The research by SWPS University indicates that 84% of adult Poles regularly watched Disney films and animations during their childhood, while 82% still cherish them. The attachment to these stories is linked to the values they convey, which can remain with individuals well into adulthood.
The values most frequently mentioned are friendship and loyalty, cited by 46% of respondents, followed by the triumph of good over evil (43%), overcoming difficulties (32%) and family (31%). Unlike money, fame, or the drive to be the best, Disney is associated with relationships, kindness, personal growth, loyalty, and responsibility in the minds of adult Poles.
These values – relationships, kindness, personal growth, loyalty, and responsibility – suggest that Disney stories are seen as a source of emotional support and guidance rather than a means to achieve material success.
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