Starbucks Japan says sayonara to the Filone for new sandwiches and a Pumpkin Soupuccino
Things are changing at Starbucks, but is it for the better? While the spotlight at Starbucks tends to shine firmly on the drinks in Japan, there are a lot of delicious meals on the menu too. One food option that had a lot of love from locals was the Filone sandwich, with filone being a […]
Starbucks Japan has announced the end of the Filone sandwich era, replacing it with a new baguette option. The Filone, an Italian-inspired sourdough bread with a crispy crust, had been a staple on the menu for around 18 years. However, Starbucks decided to switch to a regular baguette, sparking curiosity and apprehension among regular customers.
The new Ham & Gouda Cheese Baguette Sandwich, priced at 540 yen (US$3.42), was introduced to fill the void left by the Filone. Customers who were used to the Filone's distinct taste found the new sandwich to be a closer match in flavor. Additionally, the "Herb Sausage" sandwich, which had also been a Filone favorite, retained its original taste in the new offering.
To mark the occasion, Starbucks also launched a Pumpkin Soupuccino (500 yen), a frothy pumpkin soup with a creamy pumpkin taste, a hint of maple flavor, and spices like black pepper and nutmeg. The soup was designed to give a light and airy mouthfeel while keeping the bold pumpkin flavor intact.
Overall, Starbucks Japan's decision to replace the Filone with a baguette and introduce the Pumpkin Soupuccino has been well-received by locals, who appreciate the changes in both taste and affordability.
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