Spoiler alert! Is social media ruining big gig surprises?
Big moments from headline acts are shared online long before many fans see their favourite artists.
Online fan videos of major gigs have been releasing big surprises before audiences even see their favorite artists perform. This has been the case with recent tours by Olivia Rodrigo, Harry Styles, Charli XCX and Ariana Grande. Some fans are going to great lengths to preserve the element of surprise, while others embrace spoilers as teasers.
One Direction fan Aurélia Collins is willing to damage her social media feed to avoid spoilers, while Georgia McAdam loves knowing what to expect. Some artists have adjusted their sets each night to provide unexpected surprises, but this strategy also draws more attention to their performances on social media. Fans can try to avoid spoilers by not looking at TikTok, but doing so means missing out on unexpected moments that can't be scripted.
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