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Korean firms are intensifying their pursuit of Kenya’s booming consumer goods sector, particularly in cosmetics and food products, according to a senior official at the Korea Trade-Investment Promotion Agency (KOTRA). Matundura Gesora highlighted that consumer products, especially cosmetics and food, have gained momentum as Korean businesses evaluate opportunities for expansion in the Kenyan market.

The trend is prompting Korean companies to adapt their offerings and explore local manufacturing to compete effectively and align with Kenyan consumer preferences. Gesora noted that some companies are contemplating establishing production facilities in Kenya, which could reduce costs and enable better tailoring of products to local tastes and cultural preferences.

Trade figures reveal a steady increase in merchandise exchange between Kenya and South Korea, with the amount reaching approximately US$225.96 million (Sh29.2 billion) in 2025, marking a six percent rise from the previous year. Both nations are also working to strengthen their business ties through investment, technology exchange, and enhanced market accessibility.

While South Korean companies like Samsung and LG already have a presence in Kenya, either through existing operations or distribution channels, newer companies are exploring the market via local distributors and potential manufacturing alliances. For Kenya, the influx of Korean investment could introduce fresh products and advanced technology, while local production could foster opportunities for domestic suppliers and generate employment if firms choose to manufacture in-country rather than solely importing finished goods.