PHCC marks Customer Service Week 2026, pursuing "Go the Extra Mile" theme

Doha, Qatar - The Primary Health Care Corporation (PHCC) is recognizing Customer Service Week 2026, an annual event that underscores the importance of exceptional customer service in enhancing patient experience and service quality. This year's theme, "Go the Extra Mile," emphasizes exceeding expectations, listening to customers' needs, and leveraging feedback for continuous improvement.

PHCC has adopted its own theme, "Care Builds Trust and Leaves a Lasting Impact," highlighting the role of empathetic care in fostering trust and satisfaction. Customer service is central to PHCC's mission, identifying patients' needs, monitoring feedback, and refining services accordingly. In the first half of 2026, the Corporation handled 3,163 complaints, with 94% resolved within 25 business days, demonstrating its commitment to swift resolution.

The Corporation acknowledges the value of patient comments and complaints, using them to drive service enhancements. Positive feedback, comprising 66 cases of gratitude this year, reinforces the importance of patient care and motivates staff to maintain high standards. PHCC emphasizes that customer service excellence involves every employee, from initial patient interaction to ongoing care, and extends beyond the customer service team to the entire organization.

The Corporation reaffirms its dedication to patient-centered care, emphasizing that trust is built through attentive listening and understanding patient needs. By prioritizing feedback and expressing gratitude, PHCC aims to continuously improve the patient experience, making healthcare services easier, more humane, and more effective.