Pakistani entrepreneur Murrad Gillani ditches Nestlé ingredients after legal dispute
Syed Murrad Gillani, known for founding dessert and fast-food brands including Dezāto, Dumbo Donuts, and FRIED, said his company would stop using Nestlé products as ingredients and discontinue product names containing “Milo” and “Cerelac”, following a legal dispute with Nestlé, the world’s largest food and beverage company, over the use of its trademarks. In a post on Instagram, Gillani said the…
Syed Murrad Gillani, founder of dessert and fast-food brands such as Dezāto, Dumbo Donuts, and FRIED, announced that his company will discontinue the use of Nestlé ingredients and products containing "Milo" and "Cerelac" due to a legal dispute over trademark usage. In an Instagram post, Gillani revealed that the company has developed its own malt powder, now fully localised as ‘MOTO MALT MELT’, and will replace 'Cerelac Cookie' and 'Milo Cookie' products.
Despite not receiving a response from Nestlé, Gillani stated that the decision stands, even if they were to agree to use their ingredients again. The legal dispute originated from a September 23rd notice from Nestlé, which Gillani and his lawyers rejected, arguing that Nestlé was aware of his products for over a year and encouraged him to proceed with his own formulation.
The lawyers claimed that words like "Cerelac" and "Milo" on Murrads’ products merely indicated the incorporated flavour and ingredients, and not Nestlé's endorsement or sponsorship.
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