Meta's Muse AI: Good or Bad for E-Commerce? Shopify and Amazon Are Taking Opposite Approaches.
The popular AI agent can do your shopping for you as long as you don't shop on Amazon.
Meta Platforms is enthusiastically backing its new AI-driven mobile app, Muse, which has already amassed over 5 million downloads since its launch on September 8, according to estimates from Sensor Tower. The company is banking on Meta's marketing prowess to drive even greater downloads in the coming weeks.
CEO Mark Zuckerberg, in his keynote speech at Meta Connect, declared Muse's potential to generate income for users, through tasks such as unsubscribing from unwanted services, locating unclaimed assets, or enhancing online shopping experiences. However, not all stakeholders are enthusiastic about the idea of AI agents assisting in shopping.
Amazon, the world's leading online retailer, has taken a stance against Muse, blocking the app from accessing its platform. On the other hand, Shopify, a platform that enables brands to create their own e-commerce websites, has wholeheartedly embraced the concept of agentic commerce and is among the numerous partners that Muse has attracted since its inception.
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