KSTDC to launch ‘Mayura Ruchi on Wheels’ at major tourist destinations

The Karnataka State Tourism Development Corporation (KSTDC) is set to launch 'Mayura Ruchi on Wheels', its inaugural mobile food service venture, to offer tourists high-quality, hygienic meals at prominent tourist sites throughout the State, according to Energy and Tourism Minister K.J. George. Mr. George announced the initiative during a release on Saturday, stating that it aims to bring KSTDC’s Mayura Hotels' food and hospitality services from hotel premises to high-traffic locations near tourists.

In the initial phase, KSTDC intends to deploy food vans at key tourist destinations including Hampi, Madikeri, Jog Falls, Mysuru, Nandi Hills, and major areas in Bengaluru. These mobile food units will serve breakfast items, snacks, meals, and select regional specialties from various parts of Karnataka. Currently, KSTDC operates 24 Mayura Hotels across the State, several of which are situated away from major tourist zones, making it challenging for visitors to access their food services.

The mobile food vans are designed to overcome this hurdle by bringing Mayura's offerings directly to popular tourist spots. KSTDC Director General K.J. George emphasized that a fulfilling tourism experience should also encompass access to good food. Through 'Mayura Ruchi on Wheels', the corporation aims to deliver the taste and quality of Mayura Hotels directly to visitors at major tourist destinations.

Mr. George added that the initiative will promote Karnataka’s regional cuisine, generate employment opportunities, and contribute to additional revenue for KSTDC. M. Srinivas, KSTDC Chairman, highlighted that the corporation is undertaking this mobile food service initiative for the first time and that preference will be given to local dishes. This move holds the potential to create employment and business opportunities for local communities.