Kagiso Trust launches comic-style playbook to inspire active citizens
As South Africa approaches a pivotal moment in its democratic journey, the #StartWhereYouAre Playbook empowers citizens with a practical framework to transform their frustration into action.
Kagiso Trust has introduced a new comic-style playbook called the #StartWhereYouAre Playbook to encourage South Africans to become active citizens. This guide, part of the trust's voter education campaign ahead of local government elections, provides a clear roadmap for citizens to engage with local government on issues that matter.
The playbook breaks down the process of becoming an active citizen into five practical steps: identifying an issue in your community, understanding the problem and who is responsible, reporting the issue, organizing with neighbors, and following up to ensure the issue is resolved and officials are held accountable.
Kagiso Trust emphasizes that active citizenship is not just about voting but involves everyday work before, during, and after elections. The guide uses relatable characters and real community scenarios to demonstrate how active citizenship works in practice. It covers various issues such as potholes, water supply problems, waste management, electricity failures, housing concerns, and road safety.
The campaign will use a multi-channel rollout, including a national radio program, community workshops, and the distribution of printed copies of the playbook to ensure it reaches all nine provinces of South Africa. Kagiso Trust aims to empower citizens with tangible tools to organize and hold local government accountable, recognizing that active citizenship is an ongoing process that extends beyond the election cycle.
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