I used a fake Craigslist ad to test my business idea. The reaction gave me the proof I needed.

Alison Donnally's life experiences and family tragedies inspired her to create JoeyCo, a business that connects aging adults with college students. Donnally initially tested her idea by listing her parents' home on Craigslist. Her findings led her to develop a unique business model that blends housing and healthcare, creating a symbiotic relationship between students and older adults.

The students, called "joys," gain affordable housing and employment opportunities, while the older adults receive the support they need to live independently. Despite facing challenges with housing regulations, JoeyCo aims to increase the "joyspan" of older adults, allowing them to maintain vibrant and happy lives at home. However, the company is currently not profitable but is working to become financially sustainable.