Gran Ganga, soy de Teherán...

In the 1980s, during the Madrid Movida, directors Almodóvar and McNamara sang (or something similar) "Gran Ganga, Gran Ganga, soy de Teherán," a song with a rustic message that was included in the film Laberinto de pasiones, starring the flamboyant director from the Spanish region of Castilla-La Mancha. A ganga, according to the Royal Spanish Academy, is an asset purchased below market value, and Wikipedia explains that Ma Ganga is the goddess of the Ganges River.

Regardless, we see it as an opportunity, an offer we cannot afford to miss. Until recently, investments were facilitated by the director of the banking office who recommended the product to a large portion of their clientele, leaving those with greater wealth to the more illustrious advice on what to buy with their money, the sophisticated recommendations on how to invest their wealth.

This was the advisory and analysis department of the private investor, colloquially referred to as the game of the phone scam, where a message loses its meaning as it passes from mouth to ear until it reaches a disastrous end. But as times change and change is barbaric, new formats of banking have emerged to try to improve the outcome of investments.

According to Funds People data, this sector will reach half of 2026 with €1.2 trillion in assets, a 8% growth in the year, a business split between banks (71%) and securities and insurance companies (16%), with the rest held by international companies, highlighting the effort of banks to strengthen themselves in a sector that appears to be at the heart of their future plans.

The brash and ignorant ganga appears to be giving way to the professionally studied approach. Is this the future?