WNBA Faces Ratings Test Without Caitlin Clark, Fever
Indiana was eliminated from the playoffs Thursday by the Las Vegas Aces.
The first round of the WNBA playoffs has showcased thrilling matchups and impressive ratings. The New York Liberty upset the Minnesota Lynx, marking the first time an 8 seed defeated a 1 seed. Arike Ogunbowale set a playoff scoring record, allowing the Dallas Wings to advance. The Las Vegas Aces and Indiana Fever played a decisive Game 3, with the Aces ultimately winning.
The Fever's absence due to Caitlin Clark's injury has raised concerns about the league's potential ratings impact. However, the Fever remain the league's biggest viewership draw this season, with regular-season games featuring them drawing the most-watched games across all broadcast partners. Their absence could still allow the WNBA to set new finals ratings records, following strong growth in non-Fever game viewership.
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