Why solopreneurs should plan in 90-day cycles

Despite the traditional approach of setting annual goals for executives, solopreneurs face a more fluid business environment. January's goals may be obsolete by March due to various factors, such as a single client's decision or changes in the market. To adapt to this dynamic, solopreneurs should plan in 90-day cycles.

A 90-day roadmap planning cycle is straightforward. Begin by establishing a theme, outlining specific steps toward a larger goal. Break down the roadmap into weekly or bi-weekly milestones. Regularly track the time elapsed and compare it to your progress; if the roadmap is lagging, address it promptly.

Set a specific outcome you wish to accomplish by the end of the 90-day cycle. As you initiate a new planning cycle, consider how the next 90-day roadmap connects to your annual goals and the subsequent 90-day building blocks. Although you don't need to plan for the following cycle immediately, keep it in mind.

Conduct a review at the end of each 90-day planning cycle to evaluate your performance and reflect on your strategies. Schedule this review as a recurring event on your calendar to ensure it remains a priority. You may use a template to guide your observations during the review.

A 90-day cycle is sufficient to gain traction and assess your progress. By this point, you can evaluate whether a new approach is working, if more time is needed, or if a course change is necessary. Keep your annual goals on a sticky note for reference, while the specifics of projects and plans reside within your 90-day roadmap.

Even in a smaller business setting, the 90-day roadmap is crucial for achieving annual objectives. If you realize that an annual goal is unattainable or needs adjustment after two or three cycles, make the necessary changes. The 90-day roadmap allows you to adapt and navigate the ever-changing landscape of your business.