United Airlines is targeting Delta and American elite frequent flyers with a status match campaign

United Airlines is targeting elite frequent flyers from Delta and American Airlines with a status match campaign. Travelers with elite status on either rival carrier will receive matched United status for 90 days. To make the status permanent, they will have to meet certain spending requirements.

The campaign is part of the competition among major US airlines for high-value frequent flyers. United is highlighting its faster on-board internet, including Starlink WiFi, as a perk to attract Delta and American loyalists. Some Delta customers have expressed dissatisfaction with their airline's internet service, with one frequent flyer saying that Starlink access could persuade him to switch to United.

United's social media account has engaged with Delta customers who have complained about their airline's products, encouraging them to consider switching. A Delta frequent flyer, David Hansson, wrote that he would consider switching to United because of its Starlink access, citing it as a better option than what Delta offers.

Brief written by urgent.news from Quartz, Business Insider — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.