UN General Assembly on International Broadcasting Platforms: More Than 11.5 Million Views, Up to 97% — International Audience
The Ukrainian international broadcasting channels under the brands FREEДОМ , UATV and The Gaze extensively covered key events involving Ukraine during the 81st session of the UN General Assembly. The focus of attention was on President of Ukraine Volodymyr Zelenskyy’s participation in General Assembly events, his speech at the general debate, the meeting of the International Crimea Platform,…
During the 81st session of the UN General Assembly, Ukrainian international broadcasting channels FREEДОМ, UATV, and The Gaze extensively reported on key events involving Ukraine. President Volodymyr Zelenskyy actively participated in events, delivered a speech, met with foreign leaders, and addressed the war against Ukraine. A special correspondent from FREEДОМ covered the events in New York.
The content about the UN General Assembly on digital platforms, including YouTube, Facebook, Instagram, Telegram, TikTok, WhatsApp, and X, garnered over 11.5 million views in total. More than 5.5 million views came from YouTube, while more than 4 million came from Facebook. Up to 97% of these views were from an international audience, with the highest shares from Russia, the United States, Uzbekistan, Kazakhstan, Belarus, Germany, the United Kingdom, Japan, Canada, and Australia.
Moscow, St. Petersburg, Tashkent, Dushanbe, Almaty, Bishkek, New York, London, Sydney, and Dublin were among the top cities for viewer engagement.
Key events, such as Zelenskyy's speech, his meeting with Donald Trump, his press conference, and the Crimea Platform meeting, attracted significant attention. These streams on various YouTube channels of international broadcasting received high views, with the President's meeting with Trump on FREEДОМ's main YouTube channel garnering 576,000 views. Of these, 80% were from abroad, with 23% from Russia. Other top countries for these views included the United States, Belarus, and Germany.
Materials about the meeting of Ukraine's and the United States' Presidents on FREEДОМ and UATV channels, as well as the press conference following the meeting with the U.S. President, received over 980,000 views in total. More than 1.95 million views were generated by materials from the President's press conference, with 1.5 million views on YouTube. The English and Russian-language live broadcasts received 260,000 views, with English-language broadcasts watched 260,000 times.
Zelenskyy's speech at the General Assembly generated significant resonance among the international broadcasting audience, with the live broadcast in different languages viewed over 300,000 times on YouTube channels. On the FREEДОМ channel, the stream from New York was watched by 174,000 users, with 87.5% from abroad, 25.7% from Russia, 9.6% from the United States, and equal shares from Uzbekistan and Belarus.
Short-form content, such as fragments about Russia's losses, Russia's mercenary recruitment, and appeals to world leaders, received considerable attention. All thematic materials from Zelenskyy's speech at the UN, in Spanish, English, and Russian, collected over 2.9 million views in total. More than 1 million of these views came from Facebook UATV, with over 400,000 views on a video about Ukraine building its own security.
Over 97% of views on these videos came from a foreign audience. Localization of materials about Russia's involvement of citizens from various countries in the war against Ukraine showed a clear match between content and the interests of Global South audiences.
Written by urgent.news from UATV English's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
