The relationship between AI and influencers is … complicated
AI isn't just bringing slop to social media feeds. It's also leaving a massive imprint on the creator economy.
AI companies are teaming up with influencers to promote their products, but the relationship between AI and influencers is a complicated one. Influencers earn money by endorsing AI tools, but some fans are unhappy about the use of artificial intelligence. The creator economy is grappling with whether influencers can post AI ads without losing the trust of their followers.
AI is reshaping the creator economy, bringing both opportunities and risks. While some creators are embracing AI, others feel pressured to be transparent about their use of the technology. OpenAI is particularly active in hiring influencers to promote its ChatGPT tool, offering top creators up to seven figures for their services.
Despite the potential backlash, many influencers are seeing the benefits of working with AI companies. Tech giants like Google, Meta, Anthropic, and OpenAI, as well as startups such as Higgsfield, are leveraging creators' loyal audiences to raise awareness about AI tools. As AI technology continues to evolve, the dynamic between AI companies and influencers remains a complex and evolving landscape.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
