The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI
Initially launched in 2019, the Nvidia Shield TV Pro now retails for $299.99.
In 2026, the era of generative AI has significantly impacted technology supply chains, causing a wave of increased costs across devices with memory or storage. Even older tech devices are not spared from this trend. Nvidia, a leading tech company, has announced a $100 price hike for the Shield TV Pro, effective immediately. The latest version of the Shield streaming box, launched in 2019, runs Android TV with AI upscaling and hardware decoding for various media types.
Despite running an aging Tegra X1+ processor, which was and still is powerful for a TV media streamer, the device's price has risen to $299.99, up from its original price of $199.99. The non-Pro variant, priced at $149.99, has since been discontinued, but the Shield TV Pro remains available at the new price point. Nvidia has confirmed that the increased costs are due to AI, specifically the rise in component costs, including memory, across the industry.
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