Slovenia says 44,000 domain names with the .si suffix were registered in September, up from ~2,000 in August, as Trump renamed AI "super intelligence" (Laura Cress/BBC)
Donald Trump's push to rename AI may be behind an “unprecedented” rise in registrations for domain names in Slovenia, according to its official national registry.
Slovenia's official national registry reported an unprecedented surge in domain name registrations with the .si suffix in September, jumping from around 2,000 in August to 44,000. The dramatic increase appears to be linked to US President Donald Trump's call for AI to be renamed "super intelligence," or SI. Trump made the suggestion during a UN General Assembly speech on September 11.
Register.si spokeswoman Klara Herman explained that September's registrations were notably higher than any other month in the past year. While she cautioned against attributing the surge entirely to Trump's comments, she noted that 11,000 new registrations alone were recorded on September 30. The rise may also be due to speculative domain name purchases, as people often register potential valuable domains in anticipation of future profits.
In September, Trump held a meeting of tech industry leaders, signed an executive order directing government departments to use SI instead of AI in official communications, and prohibited the use of AI in various forms of communication.
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