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Skydance Is a Decent Name, It’s Just Weaker Than Paramount or Warner Bros.

David Ellison's decision to eclipse two iconic names with his own company arguably declares "I won" at the expense of a century of brand value. But how much the parent company's name matters has yet to be seen.

We haven't written up this one. The Hollywood Reporter has the full story — the link below goes straight to it.

Read the original at hollywoodreporter.com →

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