Privatunis: Business-Schools werben mit Beziehungsarbeit um Studentinnen und Studenten
Studierende erwarten von Business-Schools außer einer guten Ausbildung auch den Zugang zu begehrten Jobs und karrierefördernden Kontakten. Die Alumni-Netzwerke werden zum Wettbewerbsfaktor.
Business schools in Germany are investing heavily in nurturing the networks of their alumni, according to the German education sector. The importance of these networks is clear, as they offer a range of benefits to graduates, including career opportunities, higher salaries, and continued learning. A survey by education consultancy Carrington Crisp revealed that alumni engagement with their alma mater has dropped slightly, from 84% in 2022 to 76% in the latest survey.
Alumni also want more career development opportunities and lifelong learning options. Business schools are professionalizing their alumni relations work, using data analysis, hosting events, and creating mentoring programs. The IESE Business School in Barcelona, for example, employs 25 staff members to manage its 63,000 alumni. The goal is to keep alumni engaged throughout their careers, not just during their time at university.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
