Podcast: Proteinmaxxing - how much protein do we need?

Protein, a booming industry, has reached an estimated value of over $50 billion globally, according to some estimates. While Irish companies such as Glanbia dominate the market, Bank of America has cautioned analysts that the protein market might be reaching its peak as numerous companies enter the sector. Amy Maguire, a reporter from RTÉ's Business desk on Behind the Story, discussed the scale of the protein business.

In 2016, the global protein market was valued at around $15 billion, which has since more than tripled. Irish companies play a significant role in this lucrative market.

Registered dietitian Sarah Keogh from Eatwell.ie explained that while protein is a vital component of our diets, some companies may be overemphasizing its inclusion in certain products. She noted that the trend of adding protein to various foods, like popcorn, might be an extreme approach. However, Keogh emphasized that the demand for protein remains crucial, particularly for older age groups.

She pointed out that people often have a misconception about the body's need for protein, stating that our requirements increase as we age. Keogh humorously suggested that while younger individuals consume protein shakes, it is the elderly who truly benefit the most from them.

Moreover, Keogh mentioned that GLP-1 weight-loss injections are influencing food sales, with U.S. supermarkets experiencing a decline in specific food products, particularly snacks. The reduction in snack sales has been as high as 10% in certain areas. In response, supermarkets are focusing on "nutrient-dense meals," which prioritize nutrition over quantity. These meals emphasize fiber, protein, and a variety of fruits and vegetables.