Peak targets Nigerian communities
Peak Milk has taken its Breakfast Café experience to communities across Nigeria as part of its “Peak Breakfast, Peak Love” campaign, creating breakfast moments for consumers and retailers in selected cities. The initiative, which began in 2022, will visit Ibadan, Ilorin, Benin, Aba, Port Harcourt, Abuja, Lafia, Jos, Sokoto and Kano before making its final Read More:…
Peak Milk has launched a "Peak Breakfast, Peak Love" campaign in Nigeria, bringing its Breakfast Café experience to various communities across the country. The initiative, which began in 2022, will visit Ibadan, Ilorin, Benin, Aba, Port Harcourt, Abuja, Lafia, Jos, Sokoto, and Kano before concluding in Lagos. The Breakfast Café serves freshly prepared meals made with Peak Milk and engages consumers and retailers through milk education, entertainment, and reward activities.
The company aims to reinforce breakfast as an everyday expression of love, highlighting gestures such as parents preparing meals for their children and partners making breakfast for loved ones. Senior Brand Manager, Moninnuola Kassim, said the Breakfast Café brings the "Peak Love" message directly to communities while promoting milk education. Popular personalities from various regions will join the activation at selected locations.
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