Pandora opens world s largest fine jewellery crafting facility

Pandora, the renowned jewelry brand, has unveiled its largest fine jewelry crafting facility outside Thailand, marking a significant step towards its long-term growth strategy. The $150 million state-of-the-art facility, situated in Ho Chi Minh City, Vietnam, boasts an impressive production capacity of up to 60 million pieces of jewelry annually and represents a 50% increase in the company's manufacturing capacity.

This momentous occasion signifies Pandora's commitment to diversification, resilience, and sustainability in its manufacturing footprint. The new facility is the world's largest crafting facility for fine jewelry, reflecting Pandora's ambition to combine future growth with the expertise of skilled artisans from Thailand and new talents in Vietnam.

Berta de Pablos-Barbier, Pandora's CEO, expressed her excitement about the new chapter, stating that the company is combining decades of exceptional craftsmanship in Thailand with new talent and capabilities in Vietnam. The investment aims to enhance the company's capacity, flexibility, and innovation, ensuring the delivery of the same craftsmanship excellence while supporting future growth and generating new opportunities for design innovation and consumer desirability.

The opening of this facility in Vietnam also plays a crucial role in Pandora's future production of platinum-plated jewelry, as the company diversifies its material strategy and seeks to create innovative designs to cater to a growing consumer base. This move further underscores the growing significance of Vietnam as a global manufacturing hub, attracting international companies seeking growth, resilience, and access to talent.

The new facility in Ho Chi Minh City is expected to create 7,000 local jobs once fully operational. Nguyen Loc Ha, Permanent Vice Chairman of Ho Chi Minh City People’s Committee, lauded the strategic investment by Pandora, emphasizing that the factory project will contribute significantly to local economic development and reinforce the position of Ho Chi Minh City and Vietnam as important manufacturing hubs in global supply chains.

Lina Gandløse Hansen, Danish Ambassador to Vietnam, praised the opening of the crafting facility and Pandora's production in Vietnam, highlighting the importance of Vietnamese craftsmanship and the Danish companies' commitment to sustainability. She noted that the facility will be designed to meet the highest operational and environmental standards, boasting LEED Gold certification and operating solely on renewable electricity with all silver and gold being 100% recycled.

This commitment to responsible manufacturing aligns with Pandora's long-term growth objectives while reinforcing its dedication to environmental performance.