Nova Poshta sells business books at Kyiv branch
Nova Poshta has opened Nova Books, a specially equipped book space with business literature for professional and personal development, as a pilot at one of its Kyiv branches, the company's press service said.
Nova Poshta recently launched Nova Books, a specialized book section with business literature for personal and professional development, at one of its Kyiv branches, according to the company's press service. The books, available through a self-service checkout, focus on economics and business, sourced from recommendations by Nova Poshta Corporate University and the personal libraries of the company's co-owners.
The company's Head of New Product Development, Ivan Bilokonny, reported strong initial demand, with around 20 copies of business books sold in the first two days. Nova Books can be purchased in-store or online by scanning the barcode on a tablet and completing the transaction, eliminating the need for customer service staff and reducing wait times.
The partnership with book service Megogo Books handles both the selection and distribution of the books. Megogo Books' Content Director, Kateryna Kotvitska, stated that Nova Books represents a natural progression of their collaboration, expanding the digital experience to include physical books. Nova Books is expected to open in two additional Kyiv branches soon and expand to 10 more locations in the capital by the end of the year, eventually reaching other regions.
With over 54,700 service points across Ukraine as of July 13, 2026, Nova Poshta's extensive network enables readers to access quality books conveniently and provides publishers with a fresh distribution avenue. Nova Poshta's primary business remains express delivery of documents, parcels, and bulky cargo.
Written by urgent.news from Interfax-Ukraine's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
