No more cereal at the end of the aisle? New rules in Scotland's supermarkets

Scotland's supermarkets are implementing new rules to promote healthier eating habits. These regulations prohibit the prominent display of certain products high in fat, sugar, and salt, typically found at the end of aisles or as part of multi-buy promotions. The restrictions apply to businesses with over 50 employees, encompassing supermarkets, high street shops, restaurants, pharmacies, petrol stations, and garden centers.

These products include sugary soft drinks, biscuits, and various breakfast cereals. Additionally, price promotions like "two for the price of one" or "three for £10" are banned for these items. Multi-buy offers, loyalty points, and free product giveaways with other purchases are also prohibited. Free high-sugar, fat, or salt products given away alongside another purchase, such as a free chocolate bar with a newspaper, are also restricted.

Online retailers must also comply with these rules, including not advertising certain foods on their homepage. Similar restrictions already exist in England and Wales, while the UK-wide campaign against junk food advertising began in January. The Scottish government's aim is to encourage healthier eating by making it easier for people to make better food choices, ultimately aiming for a healthier Scotland where everyone has a balanced diet and maintains a healthy weight.