MyCityApp Launches Nigeria’s 100-Day Tourism Calendar to Drive $100 Billion Economy

MyCityApp Nigeria convened stakeholders on September 14 in Lagos to explore unlocking the country's tourism, culture, and creative sectors' economic potential. The Private Sector and National Stakeholders Conference, themed "From Celebration to Economic Growth: Unlocking Nigeria’s $100 Billion Economy," aimed to maximize opportunities beyond the festive season, including tourism, hospitality, entertainment, food, fashion, transportation, and other experience economy components.

The event's highlight was the unveiling of the Ember to Remember National Digital Events and Experiences Calendar, which centralizes events across Nigeria, such as festivals, concerts, cultural celebrations, food, fashion, nightlife, hospitality, and destination experiences. MyCityApp CEO, Ifeoma Chukwu, emphasized technology's role in connecting people with places, businesses, and experiences.

Emeka, CMO of MTN Nigeria, stressed the importance of technology, connectivity, and strong networks in facilitating access to Nigeria's tourism experiences. The conference also featured a cultural performance by Calabar Carnival and sessions discussing the potential of turning tourism into a $100 billion industry and the need for better education in tourism.

The conference underscored the importance of collaboration among transportation, aviation, hospitality, technology, payments, security, culture, and entertainment sectors to create a seamless visitor experience in Nigeria.