Milk Bar founder Christina Tosi shares the hiring approach she used to grow her bakery business
Milk Bar founder Christina Tosi said she saw an opportunity in hiring women leaders — and turned it into a business advantage.
Milk Bar founder Christina Tosi discussed her hiring strategy to build a strong team for her bakery business. She emphasized learning to do a job herself before hiring someone to do it, understanding the highs and lows of the role, and finding individuals who could excel beyond her technical skills. Tosi also prioritized hiring women for leadership positions, acknowledging her own challenges in breaking into the industry and recognizing the potential in talented, driven women who might have been overlooked by other employers.
She noted that her goal was to capitalize on this advantage by leveraging the strengths of these women to benefit her business. Other successful entrepreneurs, such as Airbnb CEO Brian Chesky and Uber founder Travis Kalanick, have also emphasized the importance of thoughtful hiring, with Chesky spending significant time recruiting and Kalanick simulating the work environment during interviews.
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