Mass Appeal & Whatnot Partner to Bring Hip-Hop to New York Comic Con Featuring Nas, Lauryn Hill, Busta Rhymes & More
The 5,000-square-foot shopping mall-inspired Whatnot Liveplex will be the "Home of Hip-Hop Collectibles."
Mass Appeal and Whatnot are partnering to bring hip-hop to New York Comic Con, featuring Nas, Lauryn Hill, Busta Rhymes, and more. The sprawling 5,000-square-foot Whatnot Liveplex will serve as the "Home of Hip-Hop Collectibles" during the four-day convention. The event will offer live shopping events, auctions, artist appearances, cultural programming, and exclusive merch, including collaborations with Anderson .Paak & Cordae, Busta Rhymes & J Dilla, Nas, and the Fugees.
Nas expressed his excitement for the return to Comic Con, highlighting the community's passion for hip-hop, art, and storytelling. Lauryn Hill will commemorate the 30th anniversary of The Score with a limited-edition superhero-inspired art print and sign collectibles for fans. She will also celebrate her and Nas' classic song "If I Ruled the World (Imagine That)" with a 30th anniversary t-shirt and hoodie.
Notable exclusive product drops include Anderson .Paak and Cordae's Heavy Is The Crown, a Marvel comic collaboration featuring exclusive artwork by Peach Momoko; Incredible Hulk #1, a new edition of the landmark 1962 comic with Busta Rhymes and J Dilla as Bruce Banner and the Hulk; and the Marvel Hip Hop Covers Anniversary Set, a 10-comic collection celebrating the 10th anniversary of Marvel's popular Hip Hop variant-cover series. New York Comic Con 2026 will take place from October 8-11 at the Javits Center in New York City.
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