Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
Companies such as Wyndham Hotels & Resorts, Opella, and BetMGM may seem unrelated at first glance, but they share a common need for producing a significant amount of digital creative assets to promote their various products. To address this challenge, these brands are establishing in-house creative teams equipped with the skills to utilize AI technology for mass production of digital content, while also leveraging performance data to guide future campaigns and iterations.
This trend marks the growing integration of AI-driven creative production within the marketing industry's upper middle tier advertisers. Although pioneering companies like Unilever, Coca-Cola, and L'Oréal were among the first to adopt and scale AI production efforts, a growing number of advertisers outside their ranks are now actively developing comparable capabilities.
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Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
