Kinky dating app Feeld’s founders share in record £3.8m dividend after sales jump

Feeld, the UK-based dating app catering to non-monogamous, queer and kinky users, has announced a substantial £3.8m dividend as it reached a record sales figure. The platform, which originated from 3nder, witnessed a 24% revenue surge to £64m, driven by a significant influx of users from outside the UK - accounting for nearly 90% of its total earnings.

Pre-tax profits also rose from £9.3m to £11.4m. Ana Kirova and Dimo Trifonov, the couple who founded Feeld, shared in this dividend, which represents the company's largest payout to date. This growth comes amid a decline in user numbers at larger rivals like Tinder, owned by Match Group, according to recent reports citing potential user fatigue.

Feeld, described as an app "for the curious," claims to offer an inclusive space for exploring love, desire, and alternative relationships. While some users have noted a perceived dilution of its edgy image, Feeld's president, Kyle Brennan, attributes this to broader societal shifts in relationship thinking. The company's revenue growth is also attributed to successful operations in regions like Mexico, Spain, New York, Toronto, and Paris.

Feeld's main revenue stream comes from its Majestic memberships, offering features such as unlimited "likes," the ability to see likes received, and advanced filters for potential partners. Additional income is generated through "pings," a feature allowing users to express interest without matching. In 2024, security vulnerabilities were identified, but Feeld swiftly addressed these issues and confirmed no data breaches occurred. The company has also invested heavily in technology upgrades in recent times.