KI har lært seg å shoppe – i Norge også!

Norwegian technology is evolving to enable AI agents to shop online, including within Norway. This development follows the fundamental shift from physical stores to a global, 24/7 digital marketplace dominated by giants like Amazon, Alibaba, and eBay in the 90s. As artificial intelligence takes on a new role, it has the potential to change the way commerce is conducted.

Recently, a simple experiment was conducted where ChatGPT was asked to find Jo Nesbø's latest book at Ark bookstore and pay with Vipps. In just two minutes, the payment request appeared in Vipps and the book was ordered, without the user ever visiting the online store. This marks a transition from AI providing advice to AI executing actions on our behalf.

Major tech companies like Meta and OpenAI are racing to develop AI agents capable of performing tasks, processing payments, and handling transactions on behalf of users. This development has sparked questions about competition, trust, and digital sovereignty. While Vipps is facilitating agent-based shopping, it remains to be seen how the Norwegian tech ecosystem will fit into this new phase of the digital economy.

With high digital proficiency and trust in the Norwegian population, it is crucial to ensure secure, transparent, and consumer-centric practices. As we venture into this new era of commerce, we must work towards maintaining an open competition, preserving consumer control, and enabling Norwegian companies to participate in this journey.