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How K-pop Group BTS Conquered Colombia

On Oct. 2 and 3, Korean K-pop group BTS will play two consecutive nights at Estadio El Campin in Bogota, Colombia’s capital. The shows are set to gather 53,000 fans per night, generate 99 billion Colombian pesos (US$23.8 million) in estimated local economic impact, and create the kind of organized collective hysteria that most political […]

How K-pop Group BTS Conquered Colombia

Colombian K-pop group BTS will perform at Estadio El Campin in Bogota on October 2 and 3, with an estimated audience of 53,000 fans per night. The concerts are projected to generate US$23.8 million in local economic impact. However, the significance of this event extends far beyond the excitement of teenage girls fulfilling their dreams.

The presence of BTS in Colombia is a culmination of a 70-year geopolitical story that began during the Korean War. Unlike most Latin American nations, Colombia was the only country to send combat troops to aid South Korea when it was invaded by North Korea in 1950. President Laureano Gomez committed Colombia's Batallon Colombia, a battalion of almost 5,000 soldiers and naval frigates, to the war effort between 1950 and 1953.

The sacrifice of Colombian troops in the Korean War forged what diplomats term the "Blood Alliance" - an emotional and moral foundation that has underpinned every bilateral milestone since diplomatic relations were established in 1962. This alliance, rooted in a unique historical sacrifice, has evolved into a strategic piece of soft-power leverage for both nations.

For Colombia, it has provided a lasting bond with a Cold War ally, while for South Korea, it has established trust and goodwill that has facilitated economic, technological, and cultural exchanges across Latin America.

Written by urgent.news from Colombia One's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Read the original at colombiaone.com →

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