How Concord’s Roster of Progressive Pop Producers Is Evolving Mainstream Music
Years after making bets on a slew of producers on the cutting edge of internet culture, the publisher is reaping the benefits as pop follows suit.
In 2026, a group of progressive pop producers have been making waves in mainstream music with their unique sound. French producer Oklou co-produced Karol G's "Final Feliz" for her album No Me Arrepiento de Sentir Tanto. Frost Children, a Missouri-based sibling duo, released the album Tweaker and produced on Kim Petras' Detour and the track "Need For Speed" from its deluxe edition.
Norwegian artist Aksel Arvid executive-produced PinkPantheress' Fancy That? and its remix project Fancy Some More?, which includes the hit "Stateside" remix with Zara Larsson. Jane Remover played their biggest show to date at New York's Terminal 5 in late September, while Kyle Shearer co-wrote Slayyyter's 2026 hit "DANCE…". Underscores also had a breakout year opening for Charli xcx.
These producers are part of the hyperpop scene, a fusion of internet culture and pop music. Concord Music Publishing, now merged with BMG, has been supporting these artists since 2021, signing and developing them based on their unique sound and potential for longevity. BMG's senior VP of A&R publishing Jeremy Yohai explained that they didn't view these artists as part of a specific scene, but as individuals pushing sonic and aesthetic boundaries.
Concord's investment in this genre is now paying off, as their artists influence the direction of dance-pop and mainstream pop, collaborating with global superstars and achieving headline shows and festival sets.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
