Headliner Project launches brand marketing service featuring actor Will Smith

On October 1, 2026, Eclairer Inc., a Tokyo-based company, announced the official launch of THE HEADLINER PROJECT, a brand marketing service featuring renowned actor, musician, and producer Will Smith. The program is now open for applications in six markets: Japan, South Korea, Taiwan (China), Australia, India, and Indonesia.

The motivation behind the project stems from the growing reliance on generative AI, which has made it easier to create information and content. Authenticity has become more crucial than ever, as synthetic faces and generated voices can be produced with ease. The HEADLINER PROJECT focuses on genuine, award-winning actor Will Smith's real photography and film captured using Hollywood production techniques.

The program aims to help companies communicate their true value by leveraging Smith's reach and expressive power. Traditionally, engaging a global star would require significant upfront investment, including contract fees, shooting, and production costs. However, THE HEADLINER PROJECT covers these initial costs, allowing companies to use official Will Smith assets for a usage fee.

The service provides curated official creative, including cinematic and story-driven photo and video assets, which companies can feature as their main visuals. These assets can be adapted for various media, such as web advertising, social media, landing pages, large-scale outdoor advertising, transit advertising, and in-store visuals.

The six selected markets are all regions with rapidly advancing economies and digitalization of advertising, yet where global-star endorsements have been limited to only a few major corporations.

The program's key features include:

1. World-class brand value without the complexity typically associated with Hollywood star endorsements.

2. Curated, quality assets that tell a compelling story, showcasing real photography and film.

3. Advanced customization options, enabling seamless integration of Will Smith's assets into each brand's visual world.

4. Omnichannel presence across both online and offline media, covering six markets.

Will Smith, an Academy Award-winning actor, multi-platinum recording artist, best-selling author, and producer, has been a global icon for decades. His work spans blockbuster spectacles and genuine heart, making him a universal language that transcends countries and languages. In recent years, he has expanded his reach with documentaries like Pole to Pole with Will Smith and Welcome to Earth, further demonstrating his commitment to storytelling and exploration.