HBO Max and Paramount+ set to merge under ‘Skydance’ brand

Paramount Skydance has announced its plans to acquire Warner Bros. Discovery, with the newly formed entity set to merge HBO Max and Paramount+ under the Skydance brand. CEO David Ellison dropped the name in his first post on X, the social media platform formerly known as Twitter. The merger will see the combined service boasting around 200 million subscribers, according to Ellison during a recent investor call about the WBD transaction.

Though the merger is pending approval and a settlement has been reached, Ellison assured that the HBO brand will remain intact. HBO is expected to remain a sub-brand within the larger Skydance service. However, no specifics on pricing or naming the merged service have been disclosed by Paramount executives so far.

The Skydance name for the merged company seemed to be finalized after Netflix initially made a deal with Warner Bros. Discovery. The ultimate name and launch timeline for the merged streaming service are yet to be announced, but details can be expected following the merger's completion on October 6. As of now, the decision on whether to keep HBO Max and Paramount+ separate or merge them remains unclear.

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