GTA 6 marketing stunt reveals none of our UK editors have heard of the Miami Heat
I don't even know ball but I feel like I'm losing my mind.
On Friday, October 2 at 8:35 am Central Time, a promotional tweet from fan account GTA 6 Countdown revealed that the Miami Heat, a renowned NBA basketball team, had teamed up with Rockstar for a cross-promotion event, rebranding the team as Vice City. PC Gamer audience development manager Cameron Bald, online editor Fraser Brown, SEO editor Lauren Morton, and other UK editors expressed surprise and disbelief at the marketing stunt, questioning why none of them were familiar with the Miami Heat.
Despite their skepticism, some UK editors acknowledged the multi-billion dollar NBA franchise's global recognition, while others claimed they had not heard of the team.
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